• First SAFe Partner for Scaled Agile, Inc in 2012
• A top Scaled Agile Gold SPCT Transformation Partner
• Contributors to all levels of the SAFe Framework
• Co-creators of SAFe DevSecOps
• 2 SAFe Fellows, Kathy Marshak and Charlene M. Cuenca, with 28 SAFe Fellows worldwide
• 7 SAFe Program Consultant Trainers (SPCTs) certified through ICON (both current and former SPCTs)

• 30 Years of Experience
• Network of 300+ SPCs with a minimum of 5 years SAFe experience and 10 years of Agile experience
• 1000+ cumulative ARTs launched by ICON SAFe Coaches
• Trained 19,500+ certified SAFe professionals
• 4.5/5 average SAFe instructor rating

Kathy Marshak

Kathy Marshak is a Scaled Agile Framework (SAFe) Fellow and Agile Transformation Coach and instructor with ICON. For more than 20 years, she has helped clients improve how they deliver value to customers and stakeholders through the adoption and sustainment of lean and agile values, principles, and practices. She works with C-suites, leaders of teams of teams, and team members to guide the cultural changes required to make a new way of working stick. Kathy became a certified SAFe Fellow in 2019, an immense achievement. She became a SAFe Program Consultant (SPC) in 2012 and achieved the SPC Trainer (SPCT) certification in 2014. 

During the COVID-19 pandemic, Kathy has leveraged her instructional design skills to create an engaging, interactive, and collaborative learning approach for online classes. Participants in her SAFe classes are happily surprised at the depth of learning, engagement, and fun they have. Before that, Kathy’s accomplishments include helping several organizations adopt SAFe and establish internal coaching programs and working with Dean Leffingwell, the creator of SAFe, to help a 3000-person program envision their SAFe transformation.

Kathy is grateful to her clients for their willingness to embrace change, run experiments, and collaborate to resolve challenges.

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Charlene M. Cuenca

With over 29 years of professional experience, Charlene has been a leader in transforming organizations and teams into Agile and Scaled Agile best practices. Charlene has experience working with enterprise Agile initiatives with organizations large and small, Federal Government, and Fortune 500 companies for over 17 years. She is passionate about Agile and enjoys helping enterprises on their journey towards organizational agility.

Charlene holds several certifications/designations including but not limited to SAFe Fellow, SAFe Program Consultant Trainer (SPCT), Enterprise Business Agility Strategist (EBAS), and SAFe Program Consultant (SPC5), and SAFe Contributor. Charlene has been part of several proven large-scale Global Agile Transformations providing enterprise, portfolio, program, team, and Exec/Sr leadership coaching and training, across the Americas, Europe, and Asia.

When she is not working Charlene can be found at the beach, listening to music, spending time with family and friends, sightseeing/traveling, volunteering, and knocking items off of her bucket list. 

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Pursue Relentless Improvement

At ICON Agility Services, we pursue growth and learning. This means we strive to always stay on the cutting edge of our knowledge. It means we do not settle, we are never satisfied, and we are always hungry to learn more. It means we train our people to develop their skills and SAFe certify their abilities because we believe that preparation creates the highest-caliber employees. It means that we curate our company culture to be one of personal growth, company growth, and continuous learning on every level.

We are committed to using our knowledge to accelerate yours, and that's because we know it results in the best learning experience and outcomes for our clients. We are always striving to be elite, but we are human. We are not ashamed of this. We reach for new limits by fortifying our agile expertise with additional certifications, and we improve relentlessly.

Pursue Growth & Learning

• We're Always Aiming To Be Better Than Yesterday
• If We Don't Know The Answer, We Learn It
• We Strive To Continuously Learn And Adapt
• As A High-Caliber Team, We Reach For New Limits

Do What It Takes

At ICON, we do what it takes to get the job done. This means we aim to exceed expectations. It means we strive to impress each other and our clients with hard work. It means we go the extra mile. We take pride in separating ourselves from other consultants in this way. Even when all odds are stacked against us, we show up, make the most of our resources, and deliver excellence.

We always answer the challenge. It often means arriving early, staying late, and getting the job done right the first time. It means understanding what we do is important to us, our clients, and that our clients come to us in their time of need; knowing we will be there for them.

Do What It Takes

• Aim To Exceed Expectations And Impress
• Always Answer The Challenge
• Do What It Takes To Deliver Excellence
• Make The Most Of Our Resources

Integrity & Trust

At ICON Agility Services, we expect that our high-caliber team will operate independently to a certain degree, but we are a company that is in constant communication. This means putting ourselves in a position to be available via video chat, email, or phone call. It means creating an environment of accessibility and availability.

We thrive on personal and company victories, and we go to extraordinary lengths to support each other, our clients, and our partners to achieve a win for all. This means being there when others need help or a second opinion. It means stretching your limits, dropping what you're doing, and providing support when it matters most. It means understanding that we are part of something larger than ourselves.

Integrity & Trust

• Constant Communication, Always Available
• Celebrate Personal And Company Victories
• Go To Extraordinary Lengths To Support Each Other, Clients, And Partners
• Know You Are Part Of Something Larger Than Yourself

Value Focused Delivery

The bottom line is that, at ICON, we figure things out. Our coaches and consultants are an exceptional, high-caliber team that solves the most complex enterprise-level challenges and significantly improves our clients' businesses with agility services. Our team maintains a big- picture perspective on business reasons for implementing lean-agile practices. This means we include business leaders in the process.

It means we deliver value in the form of tangible and lasting business transformations. It means launching continuous improvement projects to ensure agile business needs. It means we apply best practices because it truly is the best. Take our service roadmap, an approach developed by ICON that works by allowing clients to enter the agile transformation process from wherever they are in their agile journey; that greatly improves overall business efficiency and success. To solve real issues for our clients, we answer the challenge.

Value Focused Delivery

• Solve Complex Enterprise - Level Challenges
• Work Directly With Business Leaders To Deliver Valuable, Tangible, And Lasting Change
• Apply Best Practices Because They Are Truly The Best
• Challenge Each Other To Continuously Improve