The Role Explained

What Does an Agile Coach Do?

An Agile coach is a senior practitioner who guides organizations, teams, and leaders through the adoption of Agile principles and scaled frameworks such as SAFe, LeSS, or Scrum@Scale — operating at the program, portfolio, or enterprise level.

Unlike a Scrum Master — who facilitates ceremonies and removes impediments for a single team — an Agile coach works across multiple teams, release trains, or the entire organization. Their responsibilities include:

  • Coaching leadership teams on servant leadership and Lean-Agile mindset
  • Facilitating Program Increment (PI) Planning across multiple Agile Release Trains
  • Identifying and resolving systemic impediments that block value delivery
  • Measuring transformation progress using flow metrics and business outcomes
  • Building internal coaching capability so organizations can sustain improvement independently

ICON Agility's coaches hold SPCT, SPC, or equivalent credentials, with an average of 11 years of Agile experience and 7 years of tenure with ICON — ensuring you work with practitioners who have guided real transformations, not just theorists.

Our People

Cultural Transformation Artists

ICON Coaches are technical experts who also know how to change culture. They roll up their sleeves, work alongside client teams, and leave organizations capable of sustaining improvement on their own.

Our coaches make sure clients fully understand, contribute to, and own their transformations. That's what makes the results stick. Read on to meet some of our best coaches and learn how they work.

Become an ICON Coach!

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Transformation Leaders

SPCTs & SAFe Fellows

The SAFe Practice Consultant Trainer (SPCT) certification recognizes individuals who demonstrate superior knowledge, competency, and in-depth field experience in adopting Agile across an enterprise with SAFe.

SPCTs are often the leading change agents in an organization's Lean-Agile transformation. They are the only ones authorized to train aspiring SAFe Practice Consultants (SPCs). There are fewer than 75 SPCTs worldwide.

"If you're hiring someone who has [an] SPCT certification, you can be confident that they do have experience in these areas, as well as experience with SAFe implementation at multiple organizations."

Gartner

Two of our SPCTs are also SAFe Fellows, an even rarer recognition of mastery within the SAFe Community.

Kathy Marshak

Kathy Marshak

SAFe Fellow, SPCT, IC Agile certified EBA Trainer

AI-Native SAFe SPCT

Kathy Marshak is a Scaled Agile Framework (SAFe) Fellow and Agile Transformation Coach and instructor with ICON. For more than 20 years, she...

Charlene M. Cuenca

Charlene M. Cuenca

SAFe Fellow, SPCT, SAFe Contributor

With over 3 decades of professional experience, Charlene has been a leader in transforming organizations, teams and executives, achieving po...

Matt Aaron

Matt Aaron

SPCT

Matt has been helping people build better business solutions for over twenty years. He has consulted or worked full-time for travel, retail,...

Duane Bushman

Duane Bushman

SPCT

AI-Native SAFe SPCT

Duane Bushman is a Consultant, Trainer, and Agile Transformation Coach with a genuine passion for helping organizations to understand and re...

Doug Less

Doug Less

SPCT

AI-Native SAFe SPCT AI-Native Trainer 2026

Doug is an energetic and relentless Agile Transformation Coach passionate about helping organizations navigate their journey to agility — an...

John Miller

John Miller

SPCT, Transformation Coach

AI-Native SAFe SPCT

John is a Transformation Coach, Trainer, RTE, POPM, SSM, and Scaled Agile Framework (SAFe®) SPCT5 with 20 years of experience in the Lean/Ag...

Charlene Newton

Charlene Newton

Principal Consultant

AI-Native SAFe SPCT AI-Native Trainer 2026

Charlene coaches executives and teams delivering software and hardware products to help them create and communicate a shared vision, sense a...

Chad Williams

Chad Williams

SPCT

Chad Williams is an ICON Scaled AI & Agile Transformation Coach, AI-Native SAFe Program Consultant Trainer (SPCT), since 2021, and an SP...

Delivery Experts

Our SPC Coaches

Our SAFe Practice Consultants (SPCs) work hands-on with teams, leaders, and Agile Release Trains to accelerate value delivery and ensure lasting adoption.

Kiran Rachur
Kiran Rachur

SAFe / Agile Coach & Instructor

View Kiran Rachur's profile
Jane Ladipo
Jane Ladipo

Lean Agile Coach & Trainer

View Jane Ladipo's profile
Todd Swift
Todd Swift

AI & Scaled Agile Transformation Coach and Instructor

AI-Native SAFe SPC AI-Native SAFe ASPC
View Todd Swift's profile
Kristina Wood
Kristina Wood

SAFe ASPC and Transformation Consultant

View Kristina Wood's profile
Bobby Woods
Bobby Woods

Agile Transformation Coach

View Bobby Woods's profile
Clint Roszelle
Clint Roszelle

Lean-Agile Transformation Coach, AI-N Advanced SAFe Practice Consultant

AI-Native SAFe ASPC
View Clint Roszelle's profile
Akiyo Urano
Akiyo Urano

AI-Native SAFe Practice Consultant and Senior Agile Coach

AI-Native SAFe ASPC AI-Native SAFe POPM AI-Native Foundations
View Akiyo Urano's profile
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