Define Your Strategy
We align your product vision with business goals through rigorous assessment and collaborative planning.
Assess Current Strategy
Understanding where you are is the first step to getting where you want to be. Our 5-step process ensures alignment with business goals.
- Review Original Product Objectives
- Evaluate Market Fit
- Evaluate Financial Performance
- Assess Flexibility & Adaptability
- Review Cross-Functional Collaboration
Create Your Strategy
Based on assessment results, we facilitate workshops to turn insights into action.
Strategy Workshop
A collaborative and engaging session to align team members and stakeholders on the vision.
Road Mapping
We build or update your roadmap to ensure key milestones align with strategic goals and market opportunities.
Discovery Focus
- Market Dynamics
- User Needs
- Emerging Trends
Product Discovery
Stop guessing. Start validating.
In approaching product discovery within your organization, we employ a comprehensive and customer-centric methodology. Our process begins with a deep understanding of market dynamics, user needs, and emerging trends.
Our iterative approach allows for continuous testing and validation of concepts, ensuring that the final product not only meets but exceeds user expectations. By combining data-driven decision-making with a human-centered design philosophy, we deliver solutions that resonate.
Product Roadmap Workshop
A structured approach to prioritizing value and aligning execution.
Review
Analyze current state, successes, and challenges to establish a baseline.
Align
Connect product vision with company objectives to ensure strategic fit.
Prioritize
Determine which initiatives offer the most value and feasibility.
Execute
Collaboratively create a custom "go forward" plan for implementation.
Implementation Support
We don't just plan. We help you build and deliver with expert guidance and staffing.
Product Coaching
Our coaches assist in defining and refining the product vision and strategy. Through prioritization and road mapping, we help teams focus on the most valuable features.
- Facilitate cross-functional collaboration
- Reinforce Agile methodologies
- Empower informed decision making
Product Staffing
ICON Product Owners and Managers are vital in agile organizations. We champion user-centric design, ensuring products meet customer needs and business objectives.
- Prioritize features & guide development
- Manage risks & measure success
- Adapt strategies to market dynamics