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Course Description

The Agile Marketing with SAFe® course teaches teams how to apply Lean, Agile, and SAFe practices and principles. 

In this 1-day course, remotely delivered over two, 4-hour sessions, students use a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

Attendees will choose from one of three activities in which to apply their learning after class:

  • Applying a hypothesis-driven approach to their work
  • Creating a plan on how to organize cross-functionally
  • Implementing at least two Agile practices into their work

Objectives

  • Explain how marketing teams benefit from adopting Agile and SAFe
  • Describe how to create an Agile marketing team
  • Organize a marketing team around value 
  • Use techniques for integrating marketing into an Agile Release Train 
  • Adopt a hypothesis-driven approach in marketing
  • Break down initiatives into smaller, testable parts

Topics Covered

  • Be Agile
    • Module 1: Agile Marketing for Business Agility
    • Module 2: Building Agile Marketing Teams 
  • Join the Value Stream
    • Module 3: Supporting Operations
    • Module 4: Supporting Development 
  • Specialize the Principles and Practices
    • Module 5: Applying Validated Learning
    • Module 6: Learning Incrementally

Audience and Certification Details

  • Marketing Teams with some knowledge of Agile and/or SAFe®
  • Ideally 8 – 25 participants (internal to a single company)

Prerequisites

  • None

Duration

2 half-day sessions

Price

Email sales@iconagility.com or call (636) 530-7776 for private, on-site pricing.

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