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Course Description

The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles. 

In this two-day course, held in two remotely delivered, 4-hour sessions, a student will use a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

Objectives

At the end of the Agile Marketing with SAFe course, you should be able to: 

  • Explain how marketing teams benefit from adopting Agile and SAFe
  • Describe how to create an Agile marketing team
  • Organize a marketing team around value 
  • Use techniques for integrating marketing into an Agile Release Train 
  • Adopt a hypothesis-driven approach in marketing
  • Break down initiatives into smaller, testable parts

Attendees will choose from one of three activities in which to apply their learning after class:

  • Applying a hypothesis-driven approach to their work
  • Creating a plan on how to organize cross-functionally
  • Implementing at least two Agile practices into their work

Topics Covered

Be Agile

  • Module 1: Agile Marketing for Business Agility
  • Module 2: Building Agile Marketing Teams 

Join the Value Stream

  • Module 3: Supporting Operations
  • Module 4: Supporting Development 

Specialize the Principles and Practices

  •  Module 5: Applying Validated Learning
  • Module 6: Learning Incrementally

Audience and Certification Details

Attendees typically include:

  • Marketing teams with some knowledge of Agile and/or SAFe
  • Ideally 8 – 25 participants (internal to a single company)

Duration

2 Virtual Days (Two, 4-hour sessions)

Price

Email sales@iconagility.com or call (636) 530-7776 for private, on-site pricing.

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